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Persuasive Imagery: A Consumer Response Perspective 第1 版本
Persuasive Imagery: A Consumer Response Perspective
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2015年5月7日 |
| ISBN13 | 9781138861305 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 464 |
| 商品尺寸 | 150 × 220 × 10 mm · 635 g |
| 语言 | 英语 |
| 编辑 | Batra, Rajeev |
| 编辑 | Scott, Linda M. |
