Chris Hackley
Marketing in Context: Setting the Scene Chris Hackley 1st ed. 2013 edition

Name: Marketing in Context: Setting the Scene
Price: 419 CNY
Availability: OutOfStock
Author: Chris Hackley

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元 419

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其他版本：

Hardcover Book (2013) 元 480

Marketing in Context: Setting the Scene

Chris Hackley

1st ed. 2013 edition

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

230 pages, biography

介质类型	图书 Paperback Book (平装胶订图书)
已发行	2013
ISBN13	9781349452033
出版商	Palgrave Macmillan
页数	230
商品尺寸	215 × 141 × 18 mm · 281 g
语言	英语