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Explaining Consumer Choice G. Foxall 1st ed. 2007 edition
价格
元 394
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远程仓调货
预计送达时间 年6月11日 - 年6月23日
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其他版本：
Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
256 pages, 6 Illustrations, black and white; XII, 256 p. 6 illus.
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2007年6月27日 |
| ISBN13 | 9781349547111 |
| 出版商 | Palgrave Macmillan |
| 页数 | 256 |
| 商品尺寸 | 140 × 215 × 17 mm · 352 g |
| 语言 | 英语 |
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