Peter Gloor
Coolhunting Peter Gloor

Name: Coolhunting
Price: 160 CNY
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Author: Peter Gloor

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Coolhunting

Peter Gloor

What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool.

But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: Tap into the "Tao of Cool" and identify the trends that are truly cutting-edgeCultivate the skills and techniques of highly effective coolhuntersPinpoint developing trends on the Internet by using smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.
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介质类型	图书 Paperback Book (平装胶订图书)
已发行	2023年3月7日
ISBN13	9781400232536
出版商	Harpercollins Focus
页数	256
商品尺寸	119 × 182 × 26 mm · 317 g
语言	英语