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Understanding Consumer Choice G. Foxall 2005 edition
Understanding Consumer Choice
G. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
280 pages, 1, black & white illustrations
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2005年3月11日 |
| ISBN13 | 9781403914927 |
| 出版商 | Palgrave USA |
| 页数 | 262 |
| 商品尺寸 | 140 × 216 × 19 mm · 503 g |
| 语言 | 英语 |
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