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Investigating Audiences Andy Ruddock
Investigating Audiences
Andy Ruddock
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
200 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2007年8月8日 |
| ISBN13 | 9781412922708 |
| 出版商 | SAGE Publications Inc |
| 页数 | 200 |
| 商品尺寸 | 242 × 171 × 13 mm · 352 g |
| 语言 | 英语 |
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