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Public Communication Campaigns Ronald E Rice 4 Revised edition
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元 1.377
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Public Communication Campaigns
Ronald E Rice
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
392 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2012年5月8日 |
| ISBN13 | 9781412987707 |
| 出版商 | SAGE Publications Inc |
| 分类 | Interdisciplinary Studies > Communication Studies |
| 页数 | 392 |
| 商品尺寸 | 187 × 233 × 20 mm · 716 g |
| 语言 | 英语 |
| 编辑 | Atkin, Charles K. |
| 编辑 | Rice, Ronald E. |
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