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Spanning Silos: The New CMO Imperative David A. Aaker
Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2008年9月16日 |
| ISBN13 | 9781422128763 |
| 出版商 | Harvard Business Review Press |
| 页数 | 217 |
| 商品尺寸 | 162 × 233 × 23 mm · 508 g |
| 语言 | 英语 |
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