分享给好友:
Marketing Communications John Egan 2 Revised edition
Marketing Communications
John Egan
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.
440 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2014年10月20日 |
| ISBN13 | 9781446259030 |
| 出版商 | SAGE Publications Ltd |
| 页数 | 440 |
| 商品尺寸 | 265 × 198 × 19 mm · 1,06 kg |
| 语言 | 英语 |
John Egan的更多作品
显示全部
![Cover for John Egan · Private Business-Public Battleground: The Case for 21st Century Stakeholder Companies (Paperback Book) [Softcover reprint of the original 1st ed. 2002 edition] (2002)](https://imusic.com.cn/local-image/images/item/original/549/9781349425549.jpg?john-egan-2002-private-business-public-battleground-the-case-for-21st-century-stakeholder-companies-paperback-book&class=scaled&v=1603377030)
Mere med samme udgiver
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic.com.cn/local-image/images/missing-tall.png)
![Cover for Christopher Lamont · Research Methods in International Relations (Paperback Book) [3 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/085/9781036216085.jpg?christopher-lamont-2026-research-methods-in-international-relations-paperback-book&class=scaled&v=1780920390)
![Cover for Clare Inkson · Tourism Management: An Introduction (Paperback Book) [4 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/603/9781036216603.jpg?clare-inkson-2026-tourism-management-an-introduction-paperback-book&class=scaled&v=1780920391)
![Cover for Ranjit Kumar · Research Methodology: A Step-by-Step Guide for Beginners (Paperback Book) [6 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/559/9781036245559.jpg?ranjit-kumar-2026-research-methodology-a-step-by-step-guide-for-beginners-paperback-book&class=scaled&v=1780920239)
![Cover for Helen Kennerley · An Introduction to Cognitive Behaviour Therapy: Skills and Applications (Paperback Book) [4 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/502/9781529682502.jpg?helen-kennerley-2026-an-introduction-to-cognitive-behaviour-therapy-skills-and-applications-paperback-book&class=scaled&v=1780919781)
![Cover for Robert East · Consumer Behaviour: Applications in Marketing (Paperback Book) [5 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/413/9781036206413.jpg?robert-east-2026-consumer-behaviour-applications-in-marketing-paperback-book&class=scaled&v=1780920388)
![Cover for Essential Clinical Skills in Nursing (Paperback Book) [2 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/963/9781036206963.jpg?2026-essential-clinical-skills-in-nursing-paperback-book&class=scaled&v=1780920398)
![Cover for International Human Resource Management (Paperback Book) [7 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/374/9781036213374.jpg?2026-international-human-resource-management-paperback-book&class=scaled&v=1780920386)
![Cover for David Silverman · Doing Qualitative Research (Paperback Book) [7 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/585/9781036211585.jpg?david-silverman-2026-doing-qualitative-research-paperback-book&class=scaled&v=1780920395)
![Cover for Tracy L. Tuten · Social Media Marketing (Paperback Book) [6 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/285/9781036241285.jpg?tracy-l-tuten-2026-social-media-marketing-paperback-book&class=scaled&v=1780920237)
![Cover for Suzanne Higgs · Biological Psychology (Paperback Book) [4 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/979/9781036216979.jpg?suzanne-higgs-2026-biological-psychology-paperback-book&class=scaled&v=1780920300)
![Cover for Essentials of Nursing Practice (Paperback Book) [4 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/657/9781529685657.jpg?2026-essentials-of-nursing-practice-paperback-book&class=scaled&v=1780923069)
![Cover for Corporate Social Responsibility (Hardcover Book) [2 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/087/9781526461087.jpg?2026-corporate-social-responsibility-hardcover-book&class=scaled&v=1780922901)
![Cover for Neal Cook · Essentials of Pathophysiology for Nursing Practice (Paperback Book) [3 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/056/9781036209056.jpg?neal-cook-2026-essentials-of-pathophysiology-for-nursing-practice-paperback-book&class=scaled&v=1780920397)
![Cover for Corporate Social Responsibility (Paperback Book) [2 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/094/9781526461094.jpg?2026-corporate-social-responsibility-paperback-book&class=scaled&v=1780922876)
![Cover for Robert Stinerock · Statistics with R: A Beginner's Guide (Paperback Book) [3 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/128/9781036201128.jpg?robert-stinerock-2026-statistics-with-r-a-beginner-s-guide-paperback-book&class=scaled&v=1780920231)
![Cover for Gillian Rowe · The Handbook for Nursing Associates and Assistant Practitioners (Paperback Book) [4 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/611/9781036219611.jpg?gillian-rowe-2026-the-handbook-for-nursing-associates-and-assistant-practitioners-paperback-book&class=scaled&v=1780920393)
![Cover for Joep P. Cornelissen · Corporate Communication: A Guide to Theory and Practice (Paperback Book) [8 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/538/9781036215538.jpg?joep-p-cornelissen-2026-corporate-communication-a-guide-to-theory-and-practice-paperback-book&class=scaled&v=1780920385)
![Cover for Simone Gressel · Management Decision-Making, Artificial Intelligence and Analytics (Paperback Book) [2 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/634/9781036216634.jpg?simone-gressel-2026-management-decision-making-artificial-intelligence-and-analytics-paperback-book&class=scaled&v=1779105836)
![Cover for Simone Gressel · Management Decision-Making, Artificial Intelligence and Analytics (Hardcover Book) [2 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/641/9781036216641.jpg?simone-gressel-2026-management-decision-making-artificial-intelligence-and-analytics-hardcover-book&class=scaled&v=1779105831)
![Cover for Doing Qualitative Research in Psychology: A Practical Guide (Paperback Book) [3 Revised edition] (2026)](https://imusic.com.cn/local-image/images/item/original/508/9781529693508.jpg?2026-doing-qualitative-research-in-psychology-a-practical-guide-paperback-book&class=scaled&v=1779109098)
查看John Egan的全部作品 ( 例如 Paperback Book , CD , Hardcover Book 及 LP )