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Netnography: Redefined Robert Kozinets 2 Revised edition
Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2015年7月3日 |
| ISBN13 | 9781446285756 |
| 出版商 | SAGE Publications Ltd |
| 页数 | 320 |
| 商品尺寸 | 170 × 242 × 17 mm · 550 g |
| 语言 | 英语 |
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