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Persuasive Communication, Third Edition James B. Stiff 第3 版本
Persuasive Communication, Third Edition
James B. Stiff
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
383 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2016年9月30日 |
| ISBN13 | 9781462526840 |
| 出版商 | Guilford Publications |
| 页数 | 383 |
| 商品尺寸 | 228 × 156 × 19 mm · 544 g |
| 语言 | 英语 |
