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Understanding Consumer Behavior and Consumption Experience Rajagopal
Understanding Consumer Behavior and Consumption Experience
Rajagopal
Marc Notes: Includes bibliographical references and index.; This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology--; Provided by publisher.
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2015年1月31日 |
| ISBN13 | 9781466675186 |
| 出版商 | Business Science Reference |
| 分类 | Aspects (Academic) > Economic |
| 页数 | 320 |
| 商品尺寸 | 178 × 254 × 19 mm · 771 g |
| 语言 | 英语 |
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