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Reputation Management Techniques in Public Relations
Reputation Management Techniques in Public Relations
Examines public relations strategies, such as employing media plans, determining communication channels, choosing the right promotional programs and message strategies, and assessing the overall effectiveness of a company's public relations strategy. This book features coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership.
285 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2018年1月26日 |
| ISBN13 | 9781522536192 |
| 出版商 | IGI Global |
| 页数 | 285 |
| 商品尺寸 | 150 × 220 × 20 mm · 1,34 kg |
| 语言 | 英语 |
| 编辑 | Erdemir, Ayse |
