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Brand Bruce Newman
Brand
Bruce Newman
Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.
277 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2018年2月28日 |
| ISBN13 | 9781524959456 |
| 出版商 | Kendall/Hunt Publishing Co ,U.S. |
| 页数 | 277 |
| 商品尺寸 | 195 × 240 × 13 mm · 385 g |
| 语言 | 英语 |
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