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Consumer Behaviour Zubin Sethna 4 Revised edition
Consumer Behaviour
Zubin Sethna
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
576 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2019年4月12日 |
| ISBN13 | 9781526450012 |
| 出版商 | SAGE Publications Ltd |
| 页数 | 576 |
| 商品尺寸 | 189 × 239 × 24 mm · 1,25 kg |
| 语言 | 英语 |
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