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Packaging Strategy Mona Doyle 第1 版本
Packaging Strategy
Mona Doyle
A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
179 pages, Illustrations (some col.)
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 1996年7月2日 |
| ISBN13 | 9781566762984 |
| 出版商 | Taylor and Francis |
| 页数 | 179 |
| 商品尺寸 | 150 × 220 × 20 mm · 489 g |
| 语言 | 英语 |
