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The Inscrutable Shopper Stella Minihan
The Inscrutable Shopper
Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
153 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2011年9月6日 |
| ISBN13 | 9781606491713 |
| 出版商 | Business Expert Press |
| 页数 | 153 |
| 商品尺寸 | 153 × 228 × 9 mm · 226 g |
| 语言 | 英语 |
