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Developing New Products And Services Lawrence Sanders UK edition
Developing New Products And Services
Lawrence Sanders
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
340 pages
| 介质类型 | 图书 Book |
| 已发行 | 2011年10月14日 |
| ISBN13 | 9781606492413 |
| 出版商 | Business Expert Press |
| 页数 | 340 |
| 商品尺寸 | 153 × 228 × 20 mm · 485 g |
| 语言 | 英语 |
