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Branding Basics Jay Gronlund
Branding Basics
Jay Gronlund
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. This title emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.
160 pages, black & white illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2013年8月23日 |
| ISBN13 | 9781606495926 |
| 出版商 | Business Expert Press |
| 页数 | 160 |
| 商品尺寸 | 147 × 221 × 11 mm · 285 g |
| 语言 | 英语 |
