Kazuki Nishiguchi

Succeed Through Customer Knowledge Kazuki Nishiguchi

Customer-originated Marketing is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.
In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained.