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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2023年12月29日 |
| 原始发行日期 | 2024 |
| ISBN13 | 9781668491461 |
| 出版商 | IGI Global |
| 页数 | 308 |
| 商品尺寸 | 150 × 220 × 20 mm · 1,05 kg |
| 语言 | 英语 |
| 编辑 | Alves, Carlos |
| 编辑 | Madeira, Paulo |
| 编辑 | Remondes, Jorge |