Johnny Ch Lok

Marketing Communication Strategy Function Johnny Ch Lok

In fact, many countries' public utility service is monopoly market. Their governments ususally have a regulated prices to control their price to be charged to public utility consumers. Consumers have had affordable public utility access to these utility service, but they have been defenceless against the service providers . Hence, every government usually control utility service providers' price charged behavior in order to avoid their excess of charge. So, publis utility service providers have realized that those is a competition on the utility service market. Hence, an effective and efficient marketing communication channel will bring those benefits ot advantages between the organization's internal staffs and every utility service consumer. I shall indicate the advantages as below: Firstly, an efficient marketing communicatin channel can let utility service consumers to feel whether the public utility service is a real public service. Due to public utility service aims to provide any enough utility remains to consumers to use, such as electricity, water, gas, oil etc. is the field on non-business marketing because the public utility service providers do need aim on profit seeking . This is made characteristics as well by the fact that in many service field, e.g. higher education, public transport, public utility service. So, an efficient communication marketing channel can let the public service consumersm who can make easy to distinct between public and private as well as between profit and non profit, e.g. the students can judge whether their schools charge higher education fee or lower education fee in the general school fee charge level and judge whether the public transport charges higher or lower transport for general public transport service standard charge level and judge whether the gas, oil, water, electricity utility service charge is accepted to general public utility service charge standard level. Hence, an efficient marketing communication channel can let the public service consumers have more familiar and effort to judge whether the public service providers' charge is reasonable. However, an efficient communication marketing channel is very important to assist the public utility service consumers to make a distinction as well . Every public utility service organization has responsibility to let public service consumers to know what are basic services to be provided to let them to judge whether the kind of possibility of public service substitution is small or large to let the publis service consumers to choose in the country 's current public service market to let them to judge whether the public service quality is good or bad and whether the price conditions are reasonable. Hence, an efficient marketing communication channel can build the good relationship between the public service organization and its public service consumers. Do public utility services have important characteristics from marketing communication channel?