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Augmenting Customer Retention Through Big Data Analytics
Augmenting Customer Retention Through Big Data Analytics
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
377 pages, 4 Illustrations, color; 18 Illustrations, black and white
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2024年12月6日 |
| ISBN13 | 9781774917213 |
| 出版商 | Apple Academic Press Inc. |
| 页数 | 336 |
| 商品尺寸 | 150 × 220 × 20 mm · 740 g |
| 语言 | 英语 |
| 编辑 | Chaudhary, Prashant |
| 编辑 | Malik, Reena |
| 编辑 | Sharma, Ambuj |
