Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series Gordon Foxall

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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series

Gordon Foxall

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

160 pages

介质类型	图书 Paperback Book (平装胶订图书)
已发行	2017年11月24日
ISBN13	9781784716943
出版商	Edward Elgar Publishing Ltd
页数	160
商品尺寸	138 × 216 × 10 mm · 208 g
语言	英语