Advanced Introduction To Advertising (Elgar Advanced Introductions Series) - Patrick De Pelsmacker - 图书 - Edward Elgar Publishing Ltd - 9781802200881 - 2022年1月25日
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Patrick De Pelsmacker
Advanced Introduction To Advertising (Elgar Advanced Introductions Series)

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

192 pages

介质类型 图书     Book
已发行 2022年1月25日
ISBN13 9781802200881
出版商 Edward Elgar Publishing Ltd
页数 192
商品尺寸 150 × 220 × 20 mm   ·   387 g   (预估重量)

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