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Advanced Introduction To Advertising Patrick De Pelsmacker
Advanced Introduction To Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
192 pages
| 介质类型 | 图书 Book |
| 已发行 | 2022年1月25日 |
| ISBN13 | 9781802200904 |
| 出版商 | Edward Elgar Publishing Ltd |
| 页数 | 192 |
| 商品尺寸 | 216 × 139 × 13 mm · 256 g |
