Going Global: Enterprise 02.02 - Express Exec - Roger Cartwright - 图书 - John Wiley and Sons Ltd - 9781841123165 - 2002年4月3日
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Roger Cartwright
Going Global: Enterprise 02.02 - Express Exec

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Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

118 pages, Ill.

介质类型 图书     Paperback Book   (平装胶订图书)
已发行 2002年4月3日
ISBN13 9781841123165
出版商 John Wiley and Sons Ltd
页数 128
商品尺寸 126 × 164 × 11 mm   ·   204 g

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