Paul Bird

PurposeFull Paul Bird

Purpose or profit? Or purpose and profit?
Today, leading businesses show that purpose drives performance and profit with engaged, inspired and loyal people, customers, investors and suppliers. Together, they achieve lasting social and environmental impact.
As their key competitive advantage, businesses are being known not by what they produce, but what they stand for and for what they mean.
Meanwhile, not-for-profits - with fundraising returns declining, competition for donors and government contracts fierce, and social and environment priorities growing - must re-centre around their belief and purpose if they are to compete effectively, generate adequate resources and make the impact that they were established to achieve.
Without a sense of purpose, no company, either public or private, can achieve its full potential - Larry Fink, BlackRock
PurposeFull organisations will increasingly be at the heart of both our society and economy into the future with all their stakeholders as the engine of social, economic and environmental change.
Drawing on my experiences from thirty years of working with the private and public sectors in Australia, Africa, Europe and Asia, this book shows how your organisation can do better as PurposeFull.