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The 100-Year PR Plan Benjamin Miller
The 100-Year PR Plan
Benjamin Miller
The 100-Year PR Plan is a step-by-step guide for nonprofits to change what is possible in society by shifting the language that legitimizes and condemns. It offers nonprofits the same rhetorical tools that communicators as diverse as Machiavelli and Alcoholics Anonymous have used to change the world. Every step of the way, it shines a light on how conventional wisdom is undermining nonprofits' efforts to make long-term change.
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2021年1月14日 |
| ISBN13 | 9781927375662 |
| 出版商 | Civil Sector Press - Gail K. Picco Books |
| 页数 | 238 |
| 商品尺寸 | 152 × 229 × 13 mm · 322 g |
| 语言 | 英语 |