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Customer Relationship Management: How to Develop and Execute a CRM Strategy Michael Pearce
Customer Relationship Management: How to Develop and Execute a CRM Strategy
Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
150 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2021年3月30日 |
| ISBN13 | 9781953349644 |
| 出版商 | Business Expert Press |
| 页数 | 150 |
| 商品尺寸 | 227 × 152 × 18 mm · 322 g |
| 语言 | 英语 |
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