Jeff Abston

Facebook Influencer Guide Jeff Abston

The term "influencer" is wiggling its way through a tangled web. and it's a hard one to catch because no one knows for certain what it looks like. Personally, I think this is where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every brand campaign. Facebook is rolling out a new feature that will allow brands to promote third-party influencer content in the feed, a move that experts say is likely to give influencer marketing as we know it a higher price tag. Influencer marketing has become a mainstream strategy driving earned media via trusted experts within niche categories like beauty, fitness and food. It's up to advertisers to boost content and they'll have the authority to hand-pick and authorize who can tag them to protect their brand from misrepresentation. Marketers will also gain access to critical specs surrounding the content such as reach, engagement, total spend, and CPM to gauge performance, which is a big deal for practitioners struggling to measure the success of their influencer marketing campaigns. Of course, this pretty much defeats the entire purpose of influencer marketing, which is to earn attention from a subject matter expert's active and engaged audience, which that influencer has groomed and amassed around a specific and relevant topic or category. Facebook Influencer has been more genuine in all aspects of the process from the contents to the influencers, to the brands and the audience; even the relationships between brands, influencers and audiences is genuine and needs to be. People are now relying on a recommendation, which is why FaCEBOOK Influencer keeps blossoming. It is no surprise that small influencers are becoming gradually more popular and are trusted because of their authentic content and apparent authenticity. Now you have to start drawing up a plan to launch a successful Facebook influencer campaign. Reading this book, Facebook Influencer, will show and enlighten you on how to grow a following on Facebook while teaching you the tactics and strategies necessary to become a successful Facebook influencer!