Summary - BusinessNews Publishing - 图书 - Bod Third Party Titles - 9782511043684 - 2016年9月9日
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BusinessNews Publishing
Summary

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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge

To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.

介质类型 图书     Paperback Book   (平装胶订图书)
已发行 2016年9月9日
ISBN13 9782511043684
出版商 Bod Third Party Titles
页数 46
商品尺寸 128 × 198 × 2 mm   ·   55 g
语言 法语  

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