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Public Relations, Values and Cultural Identity New edition
Public Relations, Values and Cultural Identity
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
398 pages, 62, 33 graphs., 29 tab.
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2015年3月30日 |
| ISBN13 | 9782875742513 |
| 出版商 | Peter Lang AG, Internationaler Verlag de |
| 页数 | 398 |
| 商品尺寸 | 150 × 222 × 22 mm · 544 g |
| 语言 | 法语 |
| 编辑 | Carayol, Valerie |
| 编辑 | Ordeix, Enric |
| 编辑 | Tench, Ralph |