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Exploring Omnichannel Retailing 1st ed. 2019 edition
Exploring Omnichannel Retailing
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.
288 pages, 15 Illustrations, black and white; XIV, 288 p. 15 illus.
| 介质类型 | 图书 Book |
| 已发行 | 2019年1月5日 |
| ISBN13 | 9783319982724 |
| 出版商 | Springer International Publishing AG |
| 页数 | 288 |
| 商品尺寸 | 241 × 162 × 24 mm · 623 g |
| 语言 | 德语 |
| 编辑 | Cuthbertson, Richard |
| 编辑 | Piotrowicz, Wojciech |
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