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B2B Brand Management Philip Kotler 1st ed. Softcover of orig. ed. 2006 edition
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元 403
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预计送达时间 年6月25日 - 年7月7日
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其他版本：
B2B Brand Management
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
357 pages, biography
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2010年2月12日 |
| ISBN13 | 9783642064708 |
| 出版商 | Springer-Verlag Berlin and Heidelberg Gm |
| 页数 | 357 |
| 商品尺寸 | 156 × 237 × 28 mm · 546 g |
| 语言 | 英语 |
| 创作者 | I. Michi |
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