Natarajan

Management Natarajan

Cartoons are popular and powerful media expressions, depicting the contemporary political and socio-economicscenario. They present current affairs humorously. There do exist illustrated books in the management den. But this is genetically different. While cartoons of other books depict management thoughts of an author, here a cartoonist's silent impressions of the behaviour ofpeople are articulated by an author from the managementangle. Gopulu, a celebrity Tamil caricaturist, created all-time classics for about 20 years in the popularTamil weekly AnandaVikatan. Being pantomimes, silentjokes, they could be enjoyed in magazines of any language. With Dr. R. Natarajan's crisp, humorous one-liners, theyare transformed here as illustrated management lessons. Management institutions can cover the content inMBA curriculum. The book is an excellent course materialfor HR workshops/semina