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Services Marketing S Kher
Services Marketing
S Kher
1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2014年12月1日 |
| ISBN13 | 9789351642589 |
| 出版商 | Nirali Prakashan, Educational Publishers |
| 页数 | 242 |
| 商品尺寸 | 189 × 246 × 13 mm · 439 g |
| 语言 | 英语 |
