Maximo Burda

The Five Elements Of Change Maximo Burda

This book provides an important contribution to the literature on innovation, primarily by harkening back to principles of ancient Eastern philosophies of Buddhism and Taoism. Specifically, the author provides a holistic strategic framework for instigating business innovation, deploying it, and perhaps most importantly, protecting and sustaining market gains deriving from those innovations. In the Way of Innovation, the author explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation.
Here are the five stages of innovation:
- Metal (Admit you are stuck)
- Water (Conceive new winning options)
- Wood (Assemble your resources)
- Fire (Break out your innovation)
- Earth (Make it sustainable)
With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.