Copywriting - Marc Roberts - 图书 -  - 9798683478575 - 2020年9月6日
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Copywriting


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Is copywriting a field you've been thinking about pursuing? Maybe you've already thrown your hat in the ring. Are you seeing mixed results? Lukewarm reception for your efforts? We can fix that!In Copywriting: Tips and Tricks for Effective, Persuasive Copywriting, you'll find everything you need to become the best copywriter you can be. Using the information in this book, you'll get a solid grounding in what copywriting is, what it does, and how elevated a form of writing it can be. Find out about the greats of copywriting, like David Ogilvy, Father of Advertising, and Eugene Schwartz, a genius of traditional copywriting. Discover how Ernest Hemingway defined the "economy of words" with a pair of baby shoes. More importantly, discover the tips and tricks that will make your copywriting sought after. As a copywriter, your role is to sell. But online, that role results from a convergence of factors, including researching the market, your "favorite customer," and Search Engine Optimization that helps consumers find what they're looking for. Learn about crucial components of great copy, like telling your readers what's in it for them and the "call to action." Learn how to speak in the voice of the market you're writing for, how to connect with it to form enduring relationships that mean sales for your clients. Connect with your inner Don Draper! Earn a living as a copywriter with this helpful, detailed book! So what are you waiting for? Now is your chance to learn to sell any anything to anyone! Click the Buy Now button to get started today.

介质类型 图书     Paperback Book   (平装胶订图书)
已发行 2020年9月6日
ISBN13 9798683478575
页数 128
商品尺寸 152 × 229 × 8 mm   ·   244 g
语言 英语  

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