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Tofu Tiger: The Marketing Plan David Waller 第2 版本
Tofu Tiger: The Marketing Plan
David Waller
Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide.
| 介质类型 | 游戏类 CD-ROM |
| 碟片数量 | 1 |
| 已发行 | 2003年10月30日 |
| ISBN13 | 9780074713891 |
| 厂牌 | McGraw-Hill Education |
| 商品尺寸 | 125 × 140 × 10 mm · 150 g (预估重量) |
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