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Eating the Big Fish Adam Morgan
Eating the Big Fish
Adam Morgan
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
| 介质类型 | 音乐 CD (激光唱片) |
| 碟片数量 | 1 |
| 已发行 | 2020年7月20日 |
| ISBN13 | 9798200544431 |
| 厂牌 | Gildan Media Corporation |
| 商品尺寸 | 125 × 140 × 10 mm · 200 g (预估重量) |
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