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Mastering Marketing Management Roger Cartwright
Mastering Marketing Management
Roger Cartwright
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
352 pages, bibliography, index
| 介质类型 | 其他 N/A (未知格式) |
| 已发行 | 2002年1月29日 |
| ISBN13 | 9780333948972 |
| 厂牌 | Palgrave Macmillan |
| 页数 | 334 |
| 商品尺寸 | 156 × 234 × 20 mm · 350 g (预估重量) |
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