Hardcover Book Paperback Book
显示无货商品

David A. Aaker的作品

Brand Portfolio Strategy: Creati... (2020)

Brand Equity & Advertising: Adve... (2016)

Cover for David A. Aaker · Marketing Research: International Student Version (Paperback Book) [11th edition] (2012)

Marketing Research: Internationa... (2012)

Cover for David A. Aaker · Building Strong Brands (Paperback Book) (2010)

Building Strong Brands (2010)

Cover for David A. Aaker · Strategic Market Management, 9th edition International Student Version (Paperback Book) (2010)

Strategic Market Management, 9th... (2010)

Cover for David A. Aaker · Marketing Research (Hardcover Book) [10 Revised edition] (2009)

10 Revised edition

Marketing Research (2009)

Brand Leadership (2009)

Cover for David A. Aaker · Spanning Silos: The New CMO Imperative (Hardcover Book) (2008)

Spanning Silos: The New CMO Impe... (2008)

Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Hardcover Book) (2005)

From Fargo to the World of Brand... (2005)

Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Paperback Book) [Likely 1st edition] (2005)

Likely 1st edition

From Fargo to the World of Brand... (2005)

Brand Portfolio Strategy: Creati... (2004)

Cover for David A. Aaker · Building Strong Brands (Hardcover Book) (1995)

Building Strong Brands (1995)

Brand Equity & Advertising: Adve... (1993)

Managing Brand Equity (1991)