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David Aaker的作品

Cover for David Aaker · Aaker on Branding: The Playbook to Building Strong Brands (Paperback Book) (2025)

Aaker on Branding: The Playbook ... (2025)

Cover for David Aaker · The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business (Paperback Book) (2022)

The Future of Purpose-Driven Bra... (2022)

Cover for David Aaker · Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age (Paperback Book) (2020)

Owning Game-Changing Subcategori... (2020)

Cover for David Aaker · Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (Paperback Book) (2018)

Creating Signature Stories: Stra... (2018)

Cover for David Aaker · Marken erfolgreich gestalten: Die 20 wichtigsten Grundsatze der Markenfuhrung (Book) [1. Aufl. 2015 edition] (2015)

1. Aufl. 2015 edition

Marken erfolgreich gestalten: Di... (2015)

Cover for David Aaker · Aaker on Branding: 20 Principles That Drive Success (Paperback Book) (2014)

Aaker on Branding: 20 Principles... (2014)

Cover for David Aaker · Aaker on Branding: 20 Principles That Drive Success (Hardcover Book) (2014)

Aaker on Branding: 20 Principles... (2014)