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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
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元 712
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预计送达时间 年7月20日 - 年7月30日
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其他版本：
Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2012年9月5日 |
| ISBN13 | 9781461346777 |
| 出版商 | Springer-Verlag New York Inc. |
| 页数 | 112 |
| 商品尺寸 | 155 × 235 × 7 mm · 190 g |
| 语言 | 英语 |
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